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Welcome to TechTalk!

Welcome to TechTalk, GfK Business & Technology’s regular newsletter covering trends and market developments affecting B2B and Technology companies today. Please share this issue with a colleague or two and encourage them to subscribe in order to receive future editions.

Insights

Knowledge Merger

Why providing an holistic, “big picture” deliverable leads to greater commercial impact.

Trends

The Big Wide World of Values
Although people may look alike on the outside, they are often very different on the inside. Personal values can seem intangible, but they exert a substantial influence on attitudes and behavior and are therefore an important focus for marketing decision makers.

IT Insecurities
New research reveals that while technology is critical to the business, more than half of UK & US SMBs do not have an IT security policy.

Outlook & Commentary

Microsoft Kinect Has Arrived But Will It Deliver?
While Microsoft is playing catch-up in the smartphone business with Windows Phone 7, Kinect could redefine gaming as we know it. Here's why.

Emerging Technologies Shaping The Research Landscape Today
Social media, mobile communications and consumer technology are helping drive an emergence of new research technologies. Here's a closer look at 3 industry game changers.

Methods & Best Practices

Web Mining - Uncut diamond or fool's gold?
The Internet has grown into a data repository of enormous dimensions, and keeps on growing every second. But what can web mining REALLY tell us as a research technique?

Considering The Mobile Phone As A Research Tool
Explore how mobile technology is being used as a market research tool through these "real life" case studies.

Access Panels To Communities
Brands must become part of the consumer conversation. Two of the easiest ways to do this is to create research communities and to listen to conversations taking place on the web.

Global Dispatch

Show me your SmartPhone and I'll tell you who you are
Enormous differences in the ownership of various types of SmartPhones in Austria.

Inside GfK
GfK Explores How to Win in a New 4G/LTE World At CTIA Wireless
As 4G/LTE networks begin to roll out across the country, and with the introduction of a broader array of connected devices, the potential for changes in consumer behavior is significant. Join the experts from GfK Business & Technology as they explore the latest trends impacting the wireless market and the possibilities they present for technology-driven brands at CTIA Wireless on March 24, 2011.

For more information about TechTalk contact your GfK representative or click here.