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Welcome to the latest edition of TechTalk, GfK's international technology magazine. |
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| What's inside this issue? |
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Mobile payments: The importance of trust and familiarity and the need for co-operation. |
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Our cover story, supported by brand new research across nine markets, focuses on mobile payments, a technology that is at last gaining real momentum. Specifically, we look at the level of trust consumers place in the different types of organizations executing mobile money transactions and assess what it means for the key players as they prepare for commercial roll-out. Read more >> |
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| About TechTalk |
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| TechTalk is produced by GfK Business and Technology, a division of GfK Custom Research. TechTalk covers the current trends, issues and market developments affecting technology organizations today. |
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Our latest data on market trends and technology behavior is enriched with our sector experts’ interpretation of what these mean for you, giving you professional food for thought on the upcoming questions that you may be facing. |
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